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Take the 2 Mile Challenge; Help the League Win $10K
You already bike to work or ride to the store. Why not use those trips to help the League win a $10,000 grant?
Many of you were among the 30,000 bicyclists who saddled up for the National Bike Challenge this summer and, thanks to CLIF Bar, we've all got a new Challenge to keep our wheels turning next month! CLIF Bar has chosen the League to be the beneficiary of the 2 Mile Challenge for December — and we need your pedal power to get us to that $10,000 grant.
The 2 Mile Challenge is CLIF Bar’s online effort to fight climate change by encouraging bicycle travel for short trips. In the U.S., 40 percent of all urban trips are two miles or less, but 90 percent of those short distances are made by automobile. Supporting a number of League member organizations — like the East Bay Bicycle Coalition in November — this initiative has donated hundreds of thousands of dollars to bike advocacy over the past several years.
That sure makes your CLIF Bar taste a little bit sweeter, huh?
Plus, participating in the 2 Mile Challenge couldn't be easier — or more fun. You simply sign up and log each time you take a trip by bicycle. Ride to work? That's a trip. Pedal to a meeting or lunch with friends? That's two trips (well, assuming you go back to the office)! All we need is 5,000 trips to earn $10,000 for our programming in 2013.
I'm up to the Challenge; are you?