Bicycle Friendly Business

Meredith Corp. Des Moines, IA| Silver Level

Business Highlights: During the summer of 2008, Meredith Corporation, Des Moines office had an incentive campaign titled MERBRAI - their version of RAGBRAI, the Register's Annual Great Bike Ride Across Iowa. They posted a map of the state and RAGBRAI route and employees earned miles on the map for activity minutes recorded and prizes for employees and family members making it across the state within a 12-week period.Meredith employees were motivated to lose 3,200 pounds and record over 3 million minutes of activity in an eight-week "Live Healthy Meredith" incentive campaign in 2009.

Most Compelling Bike Related Achievement: Employee Jeff Mertz was named the 2007 Bicycle Commuter of the Year in the state of Iowa and credits the support of the company to helping him make lifestyle changes resulting in 85 pounds of weight loss which he has maintained for over two years. Jeff is now a champion for the employee wellness initiative and active member of the local bicycling community.