2007 League Membership Survey Results
Special thanks to Gluskin Townley Group, LLC who administered the 2007 Membership Survey.
This year, 1,918 respondents participated in the League of American Bicyclists’ member survey, compared to 1,105 respondents in 2006. When asked if the League is effectively representing the interest of cyclists, 85.2 percent said yes, a significant increase from last year’s 76 percent.
Respondents had been League members for an average of 6.6 years, and 91% of members are satisfied or very satisfied with their membership. This is after a (small) dues increase! The primary reasons given to join the League are promoting and protecting the rights of cyclists (89 percent), receiving American Bicyclist (25 percent), and Bicycling Magazine (20 percent). It’s great news to us that more than 91 percent of those surveyed were happy with the increase in distribution of American Bicyclist.
Of the respondents, 92 percent rate the value of League benefits as good, very good, or excellent. The percentage of members who said they are likely to recommend the League to family and friends is 41 percent.
The League’s average member is getting younger, dropping from 52.9 (2005) to 52.5 this year. And they still make up a relatively wealthy part of American society: 47 percent of respondents have a household income range of $75K – $150K.
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