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League Welcomes Trek Boost for BFC Program
Million Dollar Commitment will greatly increase the power of the program
The League of American Bicyclists is pleased to announce a $1 million commitment from the Trek Bicycle Company to the League’s Bicycle Friendly Community Campaign. Trek will contribute more than $300,000 a year over the next three years (one dollar from each Trek bicycle helmet sold through bicycle retailers) to the BFC campaign, a recognition program which inspires communities to improve conditions for bicyclists.
“Trek’s leadership of the bicycle movement reached new heights with the creation of their One World, Two Wheels advocacy initiative,” says Andy Clarke, executive director of the League. “Their new program not only supports one of our signature programs, but also channels $600,000 to the International Mountain Bicycling Association’s trail construction program and engages bicycle dealers in advocacy to an unprecedented level.”
The One World, Two Wheels Initiative was launched by Trek at their annual dealer event in Madison, Wis., August 16. “Bicycling is a very simple solution to many complicated problems in the world,” said Trek President John Burke.
“John spoke at the League’s annual meeting in March and challenged the bicycle industry to spend more marketing dollars on advocacy,” said Amanda Eichstaedt, president of the League. “This incredible commitment to advocacy shows that Trek walks the talk, and hopefully the rest of the bike industry will follow suit. We have a unique opportunity right now to transform US communities to take advantage of the amazing benefits of bicycling. Trek’s support enables us to effectively triple the size and reach of the BFC program.”
The League has announced that Bill Nesper is being promoted to director of the Bicycle Friendly Community Campaign. Additional staff will be hired to provide technical assistance and marketing support for the campaign. The League’s executive Director, Andy Clarke, will continue to provide strategic oversight for the program.
The League’s Bicycle Friendly Community campaign was launched in its current form in 2003 and receives significant support from Bikes Belong. Additional funding for BFC training is provided by the Education Foundation of America and the Ruth Mott Foundation.