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National Bike Summit AgendaBicycling means business. In pure economic terms, bicycling pours billions of dollars into the U.S. economy, creating jobs and boosting community development from coast to coast. In political terms, bicyclists mean business, too. The united voice of the bike industry, event directors, local riding clubs and advocacy groups is a powerful constituency. The 2013 Summit is the most important Summit in the past 12 years. For more than a decade now, your voices and attendance have driven federal spending on bicycling up ... until 2012, when, with your overwhelming support, we stayed in the transportation bill -- just. That bill, MAP-21, only lasts for two years, and the clock started ticking on October 1. We need you, six months into the bill, to come to DC and tell your representative how it has affected your community. How you are using MAP-21 in your districts and state, and how, with more funding, we can continue to transform America for cycling. We're on a roll in every area -- bike shares are popping up in cities across the country, ridership is up across the board, membership is up in every bicycling organization -- so we cannot stop our work on Capitol Hill. Federal dollars and congressional support, has helped you fund and shape this national renaissance. Federal support must continue so we don't lose momentum. DRAFT Summit Program Outline- 1/18/13 All activities are at the Renaissance Washington DC, Downtown unless otherwise noted. Monday, March 4 9:00am - 4:00pm Women Mean Business Forum (Separate registration required) 2:30pm Green Lanes Tour of DC Bike Infrastructure (For retailers and suppliers: contact Bikes Belong for details). 4:30 pm State Coordinators meeting 5:00pm National Bike Summit Opens: Orientation and State Meetings 6:30pm Dinner and Evening Plenary Keynote Speaker Governor John Hickenlooper, Colorado (invited) Andy Clarke, President, League of American Bicyclists, presiding Additional remarks, Tim Blumenthal, President, Bikes Belong Coalition 9:00pm Alliance for Biking & Walking Awards Party (location TBA) Tuesday, March 5 8:15-9:30 am Opening Plenary The Honorable Earl Blumenauer (D-OR) U.S. Senator Ben Cardin (D-MD) The Honorable Bill Shuster (R-PA) (invited) 9:30 am Workshops Bicycling Means Business: Getting the Facts Straight. Moderator: Darren Flusche, Policy Director, League of American Bicyclists & Advocacy Advance program. The economic benefits of bicycling are many and varied. This session captures the state of the knowledge and highlights the very latest economic impact studies from around the country. Presenters will focus on the ways in which they have or plan to use these powerful numbers.
The Business Benefits of Advocacy for Bicycle Retailers. Moderator: Fred Clements, Executive Director, National Bicycle Dealers Association Top bicycle retailers share the reasons why advocacy is a key element in a successful business model. Panelists will provide practical advice on the steps you can take to make advocacy an integral part of doing business. Navigating MAP-21 - Keeping the Money Flowing at the State and Local Level. Moderator, Brighid O'Keene, Alliance for Biking & Walking; Advocacy Advance program MAP-21 threatens traditional funding sources for bicycling projects. Learn how state and local advocacy has preserved - and even increased - funding for important bicycling projects.
Building Better Blocks - Action Speaking Louder Than Words Portland, Davis, and Boulder are old news. Dallas, Memphis, and Wichita, Kansas are leading the way in bicycle advocacy thanks to the transformative “Better Blocks” campaign. Discover how this innovative technique is revitalizing neighborhoods through temporary infrastructure improvements. Moderator and Presenter: Jason Roberts, Better Blocks, Oak Cliff, Texas. Making the Connection between Recreation and Conservation: Mountain biking intersects with the conservation movement on a regular basis. Often the scenic, backcountry trails cyclists love are located on publicly owned lands, lands deserving a high level of protection. Protection of the landscape and recreation experience are critical as our population grows. Join this lively discussion with leaders from IMBA, the conservation movement, Congressional staff and the bike industry. Creating the Bicycling Agenda for 2014 and Beyond If you don't like what's in MAP-21, help craft a new agenda for the NEXT transportation bill. In this interactive session, participants can contribute their ideas to any two of six facilitated discussion groups. This workshop will be repeated in each breakout session. The six topics are:
11:15 am Workshops Bicycling Means Business: Helping Developers Meet the Triple Bottom Line Moderator: Hugh Morris, LEED AP, AICP, Smart Growth Community Outreach Representative National Association of Realtors Tyson's Corner, perhaps the quintessential, auto-based suburban edge city, is being redeveloped as a walkable and bike-friendly community. This session documents how and why developers are realizing the enormous benefits of building bicyclists into their designs - on a grand scale.
Social Media as an Advocacy Tool Moderator and Presenter: Mathilde Piard, Social Media Manager Cox Media Group Social media is a crucial advocacy tool, especially to help reach traditionally underserved people in hard-to-reach places. Ms. Piard documents how social media plays a crucial role in keeping her wheels turning in not-so-bike-friendly Atlanta. Tales from the State House Moderator: Doug Shinkle, Senior Policy Specialist National Conference of State Legislatures With an increased focus on decision-making at the state level, this session explores success stories and effective communication strategies to increase state legislative support for bicycling initiatives. A presentation of state legislative trends will lead into a discussion among state lawmakers and advocates. A Funding Success Story: Indianapolis and the Cultural Trail The Cultural Trail in Indianapolis is a true catalyst for change in the heartland of middle-America. Meet an all-star panel from the business, advocacy and bike retail sectors who have gathered more than $60 million in Federal, state and local funds - both public and private - for bike improvements. The Dollars and Sense of Mountain Biking: We all know the importance of economic impact data when talking to Congress. But where and how to get these numbers can be a challenge. In this session learn how to create your grassroots report on the economic impacts of mountain biking in your backyard Creating the Bicycling Agenda for 2014 and Beyond If you don't like what's in MAP-21, help craft a new agenda for the NEXT transportation bill. In this interactive session, participants can contribute their ideas to any two of six facilitated discussion groups. This workshop is repeated in each breakout session. See Session 6 for Topic areas. 12:45 pm Lunch Speaker: Yolanda Cade, Vice-president of Public Relations, AAA (CONFIRMED) 2:00 pm Ignite Presentations A series of rapid-fire presentations on thought-provoking topics and critical issues - guaranteed to challenge, inspire and better prepare you for your Capitol Hill visits. Marketing to the Culture Class: Active Healthy, Affluent and Aware consumers Howard Chang, President and CEO, Top Drawer Creative, Toronto A Quick Taste: The Boom in Bike Tourism and Business Districts. April Economides, Owner, Green Octopus & Jim Sayer, President, Adventure Cycling Association Driving Fast and Riding Slow: The Real Risks of Not Cycling (CONFIRMED) Thomas Bowden Sr.,Chair, Bike Virginia Visualizing the Impact of the Bicycling Economy (CONFIRMED) Christopher Georger, Georger Data Service Creating an Advocacy Organization Veronica Davis, Founder, Black Women Bike D.C. 3:00 pm Workshops Bringing Bikes and Business to our National Parks. Moderator: Ginny Sullivan, Director of Travel Initiatives, Adventure Cycling Association National leaders in the Department of the Interior are forging new opportunities for on- and off-road riding. Learn how to partner with park officials and gateway communities to seize these opportunities to boost park visitation, improve stewardship, and boost local economies. Tell Your Bicycling Story: How to Write Persuasive Stories - And Why! Moderators and Presenters: Susan Meyers and Jonathon Simmons, Boston.com The presenters have written the “On Biking” column for Boston.Com for the past 3 years. Their hands-on workshop teaches participants to write their own stories that can promote cycling and keep the conversation going about why bicycling matters. Beyond MAP-21 - New Opportunities for Reform and Reformers Moderator: Dani Simons, Principal, Sustainable Streets Marketing Join a dynamic and thought-provoking conversation about local, state and national opportunities for reform. Learn new messages to engage the elected officials who largely took a pass on MAP-21.
Bringing Businesses on Board Moderator: Alison Dewey, Bicycle Friendly America Specialist, League of American Bicy Engaging the business community in bicycle advocacy is powerful, potentially lucrative, and critical to successfully building biking networks. The National Bike Challenge has done it for many businesses. Bike Pittsburgh has used the Challenge, the Bicycle Friendly Business program, and a number of other initiatives to build capacity and relationships with the business community. Red, Bike and Green lead a campaign to secure dedicated bike lanes in one of the oldest African American neighborhoods in the country by building support in the community and with its local busin
Bringing Trail Stories to Life with Maps Maps provide an engaging medium that can do more than display information — they transport the viewer. Beyond that, maps can help shape decisions about what trails to protect and where to build trails in the future. Hear how a map can enhance the story of your favorite trails. Creating the Bicycling Agenda for 2014 and Beyond If you don't like what's in MAP-21, help craft a new agenda for the NEXT transportation bill. In this interactive session, participants can contribute their ideas to any two of six facilitated discussion groups. This workshop will be repeated in each breakout sessions. 5:00-6:15pm State Delegation Meetings 7:00pm League annual membership meeting Wednesday, March 6 9:00am - 5:00pm Lobbying on Capitol Hill 9:00am - 4:00pm Technical workshop (for those unable to lobby) Measuring Matters: Why Performance Measures Matter for Bicycling This session for those not able to lobby Congress will explore the implications of the new performance measure requirements in MAP-21. How will performance measures impact bicycling and walking investments? Can they work in favor of active transportation? What should be measured? What can be measured? Join the discussion with national experts on the topic and share your own experience and ideas. 5:00 - 7:00pm Reception on Capitol Hill Thursday, March 7 8:30 - 11:00am National Bike Summit Bike Ride - Garfield Circle (Capitol Hill) |
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